Beverage Industry
Signals from Beverage Industry
- Slice Soda enters dirty soda category with Target-exclusive launch
- OLIPOP rolls out Raspberry Sherbert LTO and revives Blackberry Vanilla across Target, Walmart, Whole Foods
- poppi taps Love Island USA for limited Punch Pop flavor ahead of June 2 premiere
- Sazerac takes equity stake in SIPMARGS, locks in national distribution
- Relaxation drinks surge as formulators wrestle with masking bitter calming actives
- IBWA pushes back on microplastics narrative, defends bottled water category
- NoBiggie launches sparkling juice for kids, founded by ex-Glossier and Vita Coco execs
- RYZE expands Target-exclusive lineup with three new mushroom lattes
- Johnnie Walker debuts Black Cask, a bourbon-barrel aged variant of its flagship blend