RYZE expands Target-exclusive lineup with three new mushroom lattes
Functional beverage brand RYZE is rolling out three new instant lattes—Ube Vanilla, Matcha and Chai—at Target nationwide. Each features the SUPER6 organic mushroom blend, is vegan and dairy-free, and sweetened with coconut sugar, deepening RYZE's retail footprint in the better-for-you category.
Functional beverage brand RYZE is expanding its Target exclusive lineup with three new instant lattes—Ube Vanilla, Matcha and Chai—each featuring its SUPER6 organic mushroom blend, vegan, dairy-free and sweetened with coconut sugar.
Why this matters
RYZE continues to build out its Target-exclusive functional beverage lineup, scaling from a DTC mushroom coffee brand into broader mass retail with flavored latte SKUs targeting better-for-you shoppers.
Retail-brand activity holding steady at 200 signals in the last 90 days.