Zydus Wellness pushes Glucon-D into sports hydration, challenging Gatorade's 50%+ grip

The 93-year-old glucose brand debuts Recharge RTD (Rs 60/500ml) and sachets (Rs 165/5-pack), with Milind Soman as ambassador. It enters a Rs 650-700 crore category growing 10-12% annually, where Gatorade holds over 50% share. Pricing, sugar perception, and category penetration remain hurdles.

— Filed Thu, 14 May, 2026, 07:02 IST · Source Financial Express · BrandWagon · Updated

Zydus Wellness extends Glucon-D into sports hydration with Recharge RTD bottles and sachets, entering a Rs 650-700 crore category dominated by Gatorade. Milind Soman signed as ambassador. Experts flag pricing, localisation, sugar concerns, and perception-shift challenges.

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