India Inc stockpiles up to 20% ahead of festive season as rupee, West Asia tensions bite

Consumer goods and electronics makers including Parle, Zydus Wellness and appliance brands are building buffer stocks of imported components, plastics packaging and finished goods by 8-20% ahead of Onam-to-Diwali sales, hedging against a weaker rupee past 96/USD and renewed West Asia supply-chain risk.

— Filed Thu, 16 Jul, 2026, 10:05 IST · Source ET Retail · Updated

Indian consumer goods and electronics makers stockpile imported components, packaging and finished goods by up to 20% ahead of the festive season, as renewed West Asia tensions and a weaker rupee threaten supply chains and production.