Zomato’s 12-year journey from Foodiebay reshaped India’s food-ordering habits

A retrospective tracks Zomato’s evolution from its Foodiebay origins over 12 years, highlighting its role in shifting how Indian consumers discover, order and consume food.

— Filed Thu, 23 Jul, 2026, 07:02 IST · Source Inc42 · Quick Commerce · Updated

A retrospective traces Zomato’s 12-year evolution from Foodiebay and its role in changing how India consumes food.

Why this matters

The retrospective follows recent signals on Zomato’s 12-year evolution from Foodiebay, including Inc42’s revisit and coverage of its rise into an Indian food-ordering platform.

Retail-company signals are accelerating, up 1,021,600% quarter over quarter.