Eternal says quick-commerce discounting will ease as Blinkit turns EBITDA-positive
Eternal said the current intensity of quick-commerce discounting is unlikely to last beyond the near term. Blinkit posted 86% year-on-year net order value growth to Rs 17,132 crore in Q1 and Rs 102 crore in adjusted EBITDA, while prioritising infrastructure expansion over subsidy-led acquisition.
Eternal says intense quick-commerce discounting is unsustainable and unlikely to persist beyond the near term. Blinkit reported 86% year-on-year NOV growth to Rs 17,132 crore and Rs 102 crore adjusted EBITDA, prioritising infrastructure expansion over subsidy-led customer acquisition.
Why this matters
The outlook follows Eternal’s recent Q1 updates, which reported a 47% QoQ profit fall as Blinkit reached 2,443 stores and a Rs 92 crore quarterly profit amid surging Blinkit revenue.
Retail-company signals are accelerating, up 1,022,400% QoQ.