Zepto takes productivity lead as India’s quick-commerce race shifts to IPO-scale networks
Blinkit leads on revenue and dark-store count, while Zepto reports about 2,140 daily orders per store and plans nearly 1,904 additions through FY30. The sector’s scale push continues despite heavy EBITDA losses, with advertising becoming a key margin lever.
Zepto, Blinkit and Instamart are escalating India quick-commerce expansion as Zepto nears an IPO. Blinkit leads in dark-store count and revenue, Zepto leads store productivity, while all three continue absorbing substantial EBITDA losses to build scale, customers and advertising income.
Why this matters
The productivity lead extends Zepto’s IPO-readiness narrative after recent signals placing it in India’s anticipated startup IPO pipeline, the expected 2026 IPO wave, and alongside OYO and PhonePe.
Retail-company signals are accelerating, up 1,025,200% QoQ.