Zoho pumps ₹70 Cr into ONDC as retail order volumes wobble post-incentive cuts
Zoho's ₹70 Cr ($7.3 Mn) bet backs ONDC's sovereign commerce stack and 7.64 Lakh sellers across 616 cities. But retail orders fell to 4.6 Mn in Feb 2025 from a 6.5 Mn Oct 2024 peak after subsidies tapered, testing whether MSME adoption can hold without sweeteners.
Zoho invested ₹70 Cr in ONDC to back India's open digital commerce protocol and MSME adoption, even as retail order volumes slipped to 4.6 Mn in Feb 2025 from a 6.5 Mn October peak after incentive cuts.