Zoho commits Rs 70 Cr to ONDC, integrates Vikra seller stack for MSMEs
Chennai-based Zoho is backing ONDC's sovereign commerce push with a Rs 70 crore investment, plugging its Vikra seller app and finance suite into the network for MSMEs. Parallel signal: celebrity-led D2C continues with Kriti Sanon (Hyphen, The Tribe), Bhumi Pednekar (Maya) and Rashmika Mandanna (Dear Diary).
Zoho invests Rs 70 Cr in ONDC to back sovereign digital commerce, integrating its Vikra seller app and finance suite for MSMEs. Celebrities Kriti Sanon (Hyphen, The Tribe), Bhumi Pednekar (Maya) and Rashmika Mandanna (Dear Diary) build D2C brands.