Zee taps Bradford License India to monetise IPs across apparel, toys, FMCG
Zee Entertainment has appointed Bradford License India as licensing agent to extend franchises like Bandbudh & Budbak, Dance India Dance and Parineeta into merchandise categories spanning apparel, toys, stationery, FMCG, gaming and lifestyle products, opening a new consumer-products revenue line in India.
Zee Entertainment partners with Bradford License India to build licensing programmes around its content IPs (Bandbudh & Budbak, Dance India Dance, Parineeta) across apparel, toys, stationery, FMCG, gaming and lifestyle merchandise categories in India.
Why this matters
Zee is extending its IP monetisation beyond broadcast and streaming into branded merchandise, mirroring a broader shift among Indian media houses to convert franchise equity into licensed consumer goods revenue.
Retail-brand theme steady at 1,808 signals over the last 90 days.