Zee5 says FIFA World Cup final week drew 15 million viewers in India
Zee5 reported a 79% rise in watch time from June 1 to July 19, alongside a 55% increase in daily app installs and new subscriptions. Tier 2 cities generated more than 45% of watch time, while 53% of viewing came via connected devices.
Zee5 said FIFA World Cup 2026 became India’s top OTT property in its final week, driving 15 million viewers, higher watch time, installs and subscriptions. The event expanded viewing in Tier 2 markets and boosted discovery of Zee5 movies and original series.
Why this matters
Zee5’s World Cup audience update follows FIFA 2026 backlash over alleged device-cap downgrades and its planned six AI-driven Historyverse originals with Collective Studios.
Omni-channel is steady, with 1,505 signals recorded in the past 90 days.