Young Indians recast gold: jewellery volume slides 21% as investment demand jumps 22% in FY2026
Tanishq and Popley report surging gold-exchange programs—11,000 kg swapped by 500,000 customers—as buyers trade inherited jewellery for investment and milestones. Volume demand falls while investment demand rises 22% and prices climb 60% YoY, pushing retailers toward recycling and lighter contemporary designs.
Young Indians increasingly sell or exchange inherited gold jewellery for investments and milestones. Tanishq and Popley report surging gold-exchange programs; jewellery volume falls while investment demand rises, reshaping retail strategies around recycling and lighter contemporary designs.