Xiaomi parachutes South Asia chief Alexander Tang into India to halt market share slide
Xiaomi has named Alexander Tang as India head, replacing Alvin Tse, as the smartphone brand fights to recover from a collapse in market share from 31% in 2018 to 12% in Q1 2026. A return to aggressive pricing, leadership reshuffle and headcount rationalisation are on the cards as Vivo, Samsung and Motorola gain ground.
Xiaomi appoints Alexander Tang as India head, replacing Alvin Tse, as share falls from 31% in 2018 to 12% in Q1 2026 amid Vivo, Samsung pressure.
ET Retail · 5/29/2026, 5:13:13 AM · Ask about this →