Xiaomi has named Alexander Tang as India head, replacing Alvin Tse, as the smartphone brand fights to recover from a collapse in market share from 31% in 2018 to 12% in Q1 2026. A return to aggressive pricing, leadership reshuffle and headcount rationalisation are on the cards as Vivo, Samsung and Motorola gain ground.

ET Retail · 5/29/2026, 5:13:13 AM

HBM and advanced DRAM capacity is being rerouted to AI servers, with memory prices up 30–50% and 80+ smartphone models already repriced 15%. IESA and Counterpoint flag tightness through 2026–2027, with entry-level and mass-market devices facing the sharpest affordability squeeze in India.

Financial Express · BrandWagon · 5/22/2026, 5:36:54 PM

Over 130 budget smartphone SKUs in India have been relaunched under new names at 50-60% higher prices, as brands offset component and forex pressures. Counterpoint and Omdia flag a 10-11% shipment decline in 2026, with assemblers like Dixon Technologies set to feel the volume hit.

ET Retail · 5/20/2026, 3:59:44 AM

Over 130 budget smartphone models in India have been repriced 50-60% higher under fresh names, as brands absorb component cost surges and forex pressure. Counterpoint and Omdia warn 2026 shipments could fall 10-11% as price-sensitive buyers delay upgrades, squeezing assemblers like Dixon Technologies.

ET Small Business · 5/19/2026, 7:36:39 PM