Women-targeted cash transfers lift discretionary retail spend, accelerate UPI adoption: EAC-PM paper

EAC-PM finds Maharashtra's Ladki Bahin and Odisha's Subhadra schemes (₹1,500/month) drove an 84% rise in account balances and 46% jump in spending. UPI lifestyle spend rose from 37% to 42%, with medical at 8-10%—signaling rising discretionary demand among women beneficiaries.

— Filed Mon, 6 Jul, 2026, 18:42 IST · Source BL · Consumer & Economy · Updated

EAC-PM paper finds women-targeted cash transfers (Maharashtra Ladki Bahin, Odisha Subhadra) boost consumption spending—lifestyle, medical, education—with accelerated UPI adoption, signaling rising discretionary retail demand among women beneficiaries in India.

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