Wipro Consumer to acquire Philippines’ S Brands, targeting ₹1,000 crore revenue in the market
Wipro Consumer Care & Lighting will acquire S Brands Consumer Care Inc., adding personal-care labels including KeratinPlus, AlcoPlus and DeoPlus and widening access to more than 500,000 sari-sari stores across the Philippines.
Wipro Consumer Care & Lighting will acquire Philippines-based S Brands, adding personal-care labels and distribution across 500,000 stores. The deal strengthens Wipro’s Southeast Asia portfolio, lifts Philippine revenue beyond Rs1,000 crore and expands its hair care, hygiene, deodorant and fragrance presence.
Why this matters
The S Brands acquisition signals Wipro Consumer's deeper Philippines expansion, adding local personal-care brands and broad traditional-trade reach. No related recent signals were provided.
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