Wipro Consumer Care to acquire Philippines’ S Brands, adding KERATINplus
Wipro Consumer Care & Lighting will acquire S Brands Consumer Care Inc, adding Splash, KERATINplus and hygiene labels to its Philippines business. KERATINplus holds a 45% share of the country’s hair-conditioner market; Wipro expects the Philippines to become its third-largest overseas market, with revenue exceeding ₹1,000 crore.
Wipro Consumer Care will acquire Philippines-based S Brands to expand its personal-care portfolio and Southeast Asia scale. The Indian consumer business grew 15.1% in Q1FY27; management cited stronger demand, selective price hikes and quick-commerce-led premiumisation in India.
Why this matters
The deal follows Wipro Consumer's recent signal that it was targeting more than ₹1,000 crore in Philippines revenue through an S Brands acquisition.
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