Why global QSR giants rewrite recipes for India: no beef, less sugar, more aloo
McDonald's, Subway, Coca-Cola and Pepsi reformulate signature menus for India — swapping cane sugar, palm oil, omitting beef and pork, and Indianising flavors with items like the Aloo Patty — driven by FSSAI norms, price sensitivity and dietary constraints.
Analysis of how global QSR and beverage brands like McDonald's, Subway, Pepsi and Coca-Cola reformulate recipes for India — swapping ingredients (cane sugar, palm oil), Indianising flavors (Aloo Patty, chicken/veggie), and omitting beef/pork due to FSSAI norms, price sensitivity and dietary constraints.