Late-night food delivery jumps 12-15% as FIFA World Cup drives match-day demand
QSRs and quick commerce ride a World Cup-fueled late-night surge. McDonald's keeps 20% of stores open till 3 am, Domino's leverages 2,455 outlets, and Blinkit, BigBasket and Zepto report 30-40% higher demand on match days, with 80% of dark stores running 24x7 across metros.
Late-night food delivery surges 12-15% in India during FIFA World Cup, with QSRs like McDonald's and Domino's extending hours and quick commerce platforms Blinkit, BigBasket, Zepto seeing 30-40% higher match-day demand.