WhatsApp India revenue set to cross $1B next year as enterprise messaging scales
Meta's WhatsApp is on track to top $1 billion in India revenue next year, with banks, insurers, retailers and D2C brands driving the bulk of enterprise messaging volumes. Travel, hospitality and education are emerging verticals as analysts flag a potential 'WeChat moment'.
WhatsApp's India business revenue is projected to cross $1 billion by next year as Meta monetises the platform via enterprise messaging. Banks, insurers, retailers and D2C firms drive the largest volumes, with travel, hospitality and education emerging.
Why this matters
Follows Meta's $900M India bet and Kunal Shah taking the global WhatsApp helm, plus festive data showing 83% of WhatsApp orders came from first-time buyers, marking a top-of-funnel shift.
Omni-channel signals steady at 388 in the last 90 days, with WhatsApp emerging as a core monetizable channel.
Also reported by
- Moneycontrol · Results — Same time
- Moneycontrol · Results — Same time