JioMart's WhatsApp-led kirana commerce expansion resurfaces from June 2020
Resurfacing a June 2020 move, Reliance Retail outlined plans to scale JioMart’s digital-commerce network by linking consumers, kiranas, manufacturers and delivery partners. The model uses WhatsApp ordering and merchant technology such as point-of-sale systems to bring local stores online.
Reliance Retail outlined JioMart’s plan to scale its kirana e-commerce network across India, linking consumers, local merchants, manufacturers and delivery. The platform will use WhatsApp ordering and equip merchant partners with technology including point-of-sale systems.
Why this matters
The resurfaced kirana-commerce plan provides context for recent reports that JioMart plans to enter quick commerce against Blinkit, Zepto and Instamart.
Omni-channel is steady, with 1,348 signals recorded over the past 90 days.