WhatsApp flips into top-of-funnel: 83% of festive orders from first-time buyers
GoKwik data from the Oct-Dec festive quarter shows WhatsApp driving net-new customer acquisition for Indian D2C brands, with fashion retailers leading adoption. The channel, long pigeonholed for retention and abandoned-cart recovery, is now functioning as a primary acquisition surface.
WhatsApp is emerging as a major customer acquisition channel for Indian D2C brands, especially fashion retailers. GoKwik data shows 83% of WhatsApp-driven orders in the Oct-Dec festive quarter came from first-time buyers, shifting the platform beyond retention use cases.