Reliance's JioMart WhatsApp-led kirana expansion model, resurfacing a June 2020 move
Resurfacing a June 2020 move: Reliance Retail said JioMart would scale from select cities through a model linking kiranas, suppliers and delivery, with WhatsApp used for ordering and confirmations.
Reliance Retail plans to scale JioMart nationally, combining local kirana aggregation, manufacturer procurement and delivery. WhatsApp will handle ordering and confirmations, while Reliance onboards merchants with PoS technology and targets India’s vast small-business and farmer ecosystem.
Why this matters
The WhatsApp-led kirana model adds to Reliance Retail’s omni-channel activity, following its Netmeds offline pharmacy store in Chennai and planned Shein relaunch in India.
Omni-channel is steady, with 1,315 signals in the past 90 days; QoQ change was not provided.