Wagh Bakri's digital channel hits 8% of revenue as AI reshapes planning
The 100-year-old tea major is leaning on AI-led demand planning to push its digital business to ₹200 Cr, or 8% of a projected ₹2,500 Cr FY26 topline. Move signals legacy FMCG brands using AI to accelerate D2C and ecommerce share against younger challengers.
Inc42 roundup: Wagh Bakri's digital channel hits 8% of FY26 ₹2,500 Cr revenue with AI-led planning; weekly Indian startup funding rebounds to $187.4 Mn led by FirstClub; Nazara raises ₹474 Cr; luggage D2C brands like Mokobara challenge Safari.
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