Wagh Bakri brews digital play: 8% of FY26 revenue to flow from ecommerce, quick commerce
The 132-year-old tea major projects ₹200 Cr of its ₹2,500 Cr FY26 topline from online channels, leaning on quick commerce partnerships and AI-led demand forecasting to defend share against D2C insurgents.
Inc42 buzz roundup covers Wagh Bakri's digital journey driving 8% of revenue (~₹200 Cr on FY26's ₹2,500 Cr) via ecommerce/quick commerce plus AI forecasting; weekly startup funding rebound led by FirstClub; Nazara's ₹474 Cr raise; India luggage market players.