Visa signs Shah Rukh Khan, bets on India's experience economy with 'Infinitely More'

Visa names SRK India brand ambassador and launches 'Infinitely More' campaign with Publicis-Leo, targeting affluent consumers pivoting to travel, dining and wellness. New Visa.co.in platform aggregates curated experiential offers across 175M merchant locations in 200 countries.

— Filed Thu, 4 Jun, 2026, 21:53 IST · Source Business Today · Latest · Updated

Visa names Shah Rukh Khan as India brand ambassador and launches 'Infinitely More' campaign targeting affluent Indian consumers' shift toward experiences. Also unveils Visa.co.in platform offering curated travel, dining, wellness and entertainment offers.