VIP Industries overhauls 350 stores, supply chain and digital play to fend off D2C rivals
Post-Piramal stake sale, VIP is rebooting its 350-door retail network, supply chain and content engine to stay relevant to Gen Z. Skybags (28% share) leads the youth charge while Aristocrat+Alfa drive 40% of revenue. Quick commerce emerges as a critical new channel in a Rs 16,000 crore organised market where VIP holds 29-30%.
VIP Industries is overhauling digital presence, supply chain and 350 retail stores to counter D2C rivals and stay relevant to Gen Z. Skybags leads youth play; quick commerce emerges as key channel. Holds 29-30% share post Piramal stake sale.
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