UPI adoption surges among women: 84% of female entrepreneurs, 54% of rural earners now pay digitally
A DBS Bank India study of 1,342 women finds broad digital-payments uptake—72% of entrepreneurs use UPI, 77% among high-net-worth women, and 50% of urban entrepreneurs lean on credit cards. Rising card use and travel-rewards preferences point to shifting retail payment behavior.
DBS Bank India study finds high UPI and digital-payment adoption among women—84% of entrepreneurs, 54% rural earners—with growing credit-card use and travel rewards preferences, signaling shifting digital consumer spending patterns relevant to retail payment rails.
Why this matters
UPI's growth story extends beyond volume records to demographic depth. As daily volumes hit 75.7 crore in June and overseas rupee-cost features roll out, rising female and rural adoption widens UPI's retail payment base.
Omni-channel remains steady with 714 signals over the past 90 days.