Ulta Beauty joins Uber Eats for nationwide on-demand delivery from 1,500+ stores
Ulta is listing 600+ beauty brands across 1,500+ U.S. stores on Uber Eats for on-demand or scheduled delivery, marking another step in Uber's push beyond food into beauty, electronics, and home improvement categories.
Ulta Beauty has joined Uber Eats marketplace, listing 1,500+ stores and 600+ beauty brands for on-demand or scheduled delivery, extending Uber Eats' push beyond food into beauty, electronics, and home improvement retail categories.
Why this matters
Ulta continues building out same-day fulfillment, layering Uber Eats on top of existing DoorDash and curbside options to defend against Sephora/Amazon in the on-demand beauty race.
Omni-channel activity holding steady at 29 signals in the last 90 days.