AG1 lands in Ulta as wellness brands chase retail-services convergence
AG1 enters Ulta Beauty doors while Function Health acquires SuppCo and Whoop adds telehealth, underscoring a wellness category pivot toward physical retail and bundled services. Body composition scales emerge as the new amenity standard at gyms and resorts.
Wellness retail roundup: body composition scales becoming standard amenities at gyms and resorts. AG1 expanding into Ulta Beauty stores, Function Health acquires SuppCo, Whoop adds telehealth, signaling deeper retail and services convergence in the wellness category.