TRAI acts against 1.83 lakh telecom resources in anti-spam crackdown
TRAI barred 1.83 lakh telecom resources and blacklisted 263 senders in April–June, raising compliance stakes for retailers using promotional calls and SMS. DND consent, verified headers and clean customer data are becoming critical to campaign delivery.
TRAI intensified enforcement against unsolicited commercial communications, barring 1.83 lakh telecom resources and blacklisting 263 senders. The nationwide crackdown affects how Indian retailers and brands can conduct promotional calling and SMS campaigns, with DND preferences and verified numbering increasingly central.
Why this matters
The enforcement follows debate over AI spam controls affecting retail OTPs and delivery alerts, and retailer-telco clashes with TRAI over consent fees for 2.8 lakh entities.
Omni-channel signals are accelerating, up 205100% QoQ.