New Delhi roundtable to examine AI spam controls’ impact on retail OTPs and delivery alerts
MediaNama’s August 12 roundtable will examine how TRAI’s AI-led anti-spam rules, data-sharing and DLT requirements could affect transactional messages used by e-commerce, payments and logistics firms, including false positives on OTPs and delivery updates.
MediaNama will host a New Delhi roundtable on AI-led spam prevention, covering TRAI’s data-sharing and DLT requirements, false positives affecting OTPs and delivery updates, and coordination with e-commerce, payments, logistics and messaging platforms.
Why this matters
The roundtable follows telco-retailer friction over TRAI’s consent regime, including 40–45 paise per-consent fees that could affect 2.8 lakh entities. It extends the debate from consent costs to delivery reliability for transactional alerts.
Omni-channel is accelerating, up 199000% QoQ.
Also reported by
- Medianama — Same time