ToneTag launches eKosha AI voice assistant for India's small merchants

ToneTag unveiled eKosha, a voice-enabled edge-AI banking assistant for payment devices targeting India's 80M+ SMEs. It supports UPI, UPI 123Pay and CBDC while letting banks cross-sell at retail counters. The company cites up to 60% lower servicing costs and churn falling to 6-9% from 15-20%.

— Filed Fri, 3 Jul, 2026, 15:11 IST · Source Business Standard · Companies · Updated

ToneTag launched eKosha, a voice-enabled AI merchant banking assistant using edge AI on payment devices. Targeting India's 80M+ SMEs, it supports UPI, UPI 123Pay, and CBDC payments while enabling banks to cross-sell financial products at retail counters.

Why this matters

ToneTag extends its voice-first edge-compute push, following its eKosha banking device launch for Indian MSME merchants, now framing it as a bank cross-sell and servicing-cost tool.

Retail-company signals accelerating, up 531000% QoQ.