Titan's lab-grown diamond entry resurfaces: first beYon store opened in Mumbai
Resurfacing a December 2025 move, Titan Company opened beYon's first exclusive lab-grown diamond jewellery store in Mumbai on December 29, with further outlets planned in Mumbai and Delhi. The format expands Titan's jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The company plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond natural-diamond brands Tanishq, Mia and Zoya.
Why this matters
The opening echoes recent signals resurfacing beYon's Mumbai launch and Titan's late-December lab-grown diamond retail entry, sustaining attention on its new jewellery category format.
Store-opening is steady at 1,640 signals over 90 days; no QoQ change figure was provided.