Titan's beYon lab-grown diamond push resurfaces: first store opened in Mumbai

Titan Company launched its first exclusive beYon lab-grown diamond jewellery store in Mumbai on December 29, with further outlets planned in Mumbai and Delhi.

— Filed Tue, 21 Jul, 2026, 13:06 IST · Source Financial Express · BrandWagon · Updated

Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The Tata group retailer plans further Mumbai and Delhi outlets, extending its portfolio beyond watches, perfumes, sarees and handbags.

Why this matters

The launch follows signals showing Titan's 39% jewellery gain and Senco Gold's 60% Q1FY27 growth, while India-UK CETA is projected to nearly double textile and jewellery exports by FY31.

Store-opening is steady, with 1,335 signals recorded over the past 90 days; no QoQ change was provided.