Titan Resurfaces December Move to Launch Lab-Grown Diamond Brand beYon With First Mumbai Store
Titan Company entered lab-grown diamond jewellery through beYon, opening its first exclusive store in Mumbai on December 29, 2025. The retailer plans further beYon outlets in Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The company plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid strong domestic jewellery growth.
Why this matters
The move follows recent signals resurfacing Titan's late-December lab-grown diamond entry, including coverage of beYon's first Mumbai store and December rollout.
Store openings are steady, with 1,406 signals recorded in the past 90 days.