Tanishq builds US expansion pipeline after opening first New Jersey store
Titan Company’s jewellery brand Tanishq has opened its first US store in New Jersey and is planning further expansion, including Chicago. The brand sees room beyond the Indian diaspora in a North American jewellery market it estimates at $60 billion, with locally adapted products, designs and store formats.
Tanishq has opened its first US store in New Jersey and plans further expansion, including Chicago. Titan says the Indian and South Asian diaspora and wider American interest in Indian culture create a major opportunity, requiring US-specific products, designs and store formats.
Why this matters
The move matches prior signals revisiting Tanishq's January and February 2023 New Jersey debut and Chicago expansion plan, indicating a continuing US expansion pipeline.
Store openings are steady, with 1,407 signals recorded in the past 90 days.