Tier II/III cities drive 66% of new D2C orders in FY2026; market eyes $60B by 2030
Unicommerce's analysis of 400M+ order items shows D2C order volumes up 33% YoY and GMV up 32%, with two-thirds of new orders flowing from beyond metros. RTO collapsed from 39% in Nov 2025 to 21% by Feb 2026, signaling sharper logistics and buyer intent in smaller cities.
Unicommerce report shows 66% of new D2C orders in FY2026 came from Tier II/III cities, with order volumes up 33% YoY and GMV up 32%. India's D2C market, valued at $10-12B, is projected to hit $60B by 2030.
Why this matters
Unicommerce's FY2026 data confirms a structural shift in D2C demand toward non-metro India, with RTO nearly halving in three months and order growth outpacing typical e-commerce benchmarks.
Omni-channel theme steady at 64 signals over the past 90 days.
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