The Sweet Change raises Rs 70 lakh from IAN Angel Fund to scale clean-label sweeteners
IAN Angel Fund led an early-stage Rs 70 lakh round in Mumbai-based natural sweetener brand The Sweet Change, with Udaan Angel Partners participating. Capital is earmarked for ecommerce and quick-commerce expansion as the clean-label category gains shelf traction.
IAN Angel Fund led a Rs 70 lakh early-stage round in clean-label natural sweetener brand The Sweet Change, with Udaan Angel Partners participating. Funds will fuel ecommerce/quick-commerce expansion. Separately, Parineeti Chopra named Johnson's Baby brand ambassador for new nourishment range.
Why this matters
Second disclosed raise for The Sweet Change after a Rs 1.7 Cr pre-seed led by Rebalance, signaling continued investor interest in monk fruit and clean-label sweeteners as the category gains shelf traction.
Retail-brand activity steady at 1,082 signals over the last 90 days.