Monk-fruit D2C brand The Sweet Change hits Rs 2.6 Cr sales, 70% via own website
Sister-founded The Sweet Change, launched March 2025, claims India's first gut-friendly sweetener with 30% monk fruit concentration. The brand has clocked Rs 2.6 crore in sales, driving 70% of revenue through its own D2C website rather than marketplaces.
The Sweet Change, a D2C monk-fruit sweetener brand founded by sisters, launched March 2025 and has clocked Rs 2.6 crore in sales, 70% via its own website—claiming India's first gut-friendly sweetener with 30% monk fruit concentration.
Why this matters
The sales milestone follows The Sweet Change's Rs 1.7 Cr pre-seed led by Rebalance and an earlier Rs 70 lakh round led by IAN Angel Fund, showing the monk-fruit brand converting funding into D2C traction.
Retail-brand signals accelerating at +271200% QoQ.