Monk fruit D2C brand The Sweet Change clocks Rs 2.6 Cr in sales, 70% via own website
Founded by sisters Manvi Agnihotri and Sheen Hitaishi, The Sweet Change has posted Rs 2.6 crore in sales since March 2025, driven largely by direct-to-consumer channels. Its 30% monk fruit concentration sweetener leans on a website-first model over marketplaces.
The Sweet Change, a D2C monk fruit sweetener brand founded by sisters Manvi Agnihotri and Sheen Hitaishi, has clocked Rs 2.6 crore in sales since March 2025, with 70% revenue via its own website—a relevant Indian D2C consumer story.
Why this matters
The sales milestone follows The Sweet Change's Rs 1.7 crore pre-seed led by Rebalance and an earlier Rs 70 lakh round from IAN Angel Fund, both raised to scale its clean-label monk fruit sweeteners.
Retail-brand signals are accelerating, up 271100% QoQ.