The Forbidden Fruit opens 5th store at Broadway Mumbai, deepens omnichannel bet
Homegrown streetwear label TFF launches its fifth offline store and fourth within the Broadway network at Broadway Mumbai. With Mumbai already contributing ~20% of online orders, the new outpost cements the city as TFF's strongest market and accelerates its physical retail push across metros.
Homegrown streetwear label The Forbidden Fruit opens its fifth offline store at Broadway Mumbai, its fourth within the Broadway network. Mumbai contributes nearly 20% of TFF's orders, reinforcing its omnichannel push in India's streetwear segment.
Why this matters
TFF is scaling physical retail in tandem with Broadway, anchoring its strongest online market (Mumbai) with offline presence and signaling a metro-first omnichannel playbook.
Store openings remain steady with 201 signals tracked in the last 90 days.