The Forbidden Fruit opens 5th store at Broadway Mumbai, deepening multi-brand retail tie-up
Homegrown streetwear label TFF has launched its fifth offline store, the fourth within the Broadway network. Mumbai already drives ~20% of orders. Products priced Rs 2,249-3,999 with 90+ SKUs and weekly inventory replenishments planned.
Homegrown streetwear label The Forbidden Fruit has opened its fifth offline store at Broadway Mumbai, its fourth within the Broadway network. Mumbai contributes nearly 20% of TFF's orders, with products priced Rs 2,249-3,999 and weekly inventory replenishments planned.
Why this matters
Reinforces TFF's omnichannel push and tightening tie-up with Broadway, with four of its five stores now inside the multi-brand retailer's footprint as Mumbai emerges as its top demand market.
Store-openings remain steady with 202 signals in the last 90 days.
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- IMAGES Business of Fashion — Same time