Tendulkar-backed Ten X You raises $3.41M to build sportswear for wider Indian feet

Bengaluru D2C startup Ten X You, co-founded by Sachin Tendulkar and ex-Swiggy execs, raised a $3.41M seed from Surge and Whiteboard Capital. With 100,000 customers and 25% retention, it plans an offline experience store and is chasing Rs 100 crore ARR in a $58B market by 2030.

— Filed Fri, 26 Jun, 2026, 09:06 IST · Source YourStory · Updated

Bengaluru D2C sportswear startup Ten X You, co-founded by Sachin Tendulkar and ex-Swiggy execs, designs footwear for wider Indian feet. It raised $3.41M seed from Surge and Whiteboard, plans offline experience store and Rs 100 crore ARR.