Tendulkar-backed Ten X You raises $3.41M seed, eyes Rs 100 Cr ARR and offline push

Bengaluru D2C sportswear brand Ten X You, co-founded by Sachin Tendulkar, secured $3.41M from Surge and Whiteboard Capital. With 100,000 customers and 25% retention, it plans an experience store and international expansion over the next six months, selling via its site and Myntra.

— Filed Fri, 26 Jun, 2026, 09:06 IST · Source YourStory · Capital · Updated

Bengaluru D2C sportswear startup Ten X You, co-founded by Sachin Tendulkar, raised $3.41M seed from Surge and Whiteboard Capital. Targeting Rs 100 crore ARR, it plans offline experience store and international expansion, selling via own site and Myntra.

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