Tata Cliq bets on luxury and exclusive foreign brands to escape India's price-war e-commerce trap

Tata Unistore is repositioning Cliq around premium fashion, luxury watches and exclusive international franchises—Lululemon stores land within three months—while leaning on Tata 1mg for wellness. FY25 revenue rose 13% to ₹296 cr and losses narrowed 20% to ₹314 cr, but parent Tata Digital still bled ₹4,610 cr.

— Filed Fri, 15 May, 2026, 16:03 IST · Source Mint · Companies · Updated

Tata Cliq pivots to premium, luxury and exclusive international franchises—launching Lululemon stores in three months, expanding watches and wellness via Tata 1mg—while Tata Unistore narrows FY25 losses to ₹314 cr on ₹296 cr revenue.

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