Tanishq's first US store in New Jersey, with Chicago expansion planned, resurfaces from February 2023
Titan-owned Tanishq entered the US with a New Jersey store, targeting affluent Indian-American shoppers before broadening its appeal, in a move dating back to February 2023. The jeweller sees room in North America's $60 billion jewellery market and says US-specific store formats, products and designs will be central to expansion.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago, targeting the high-income Indian diaspora before broader consumers. Titan says the move requires US-specific store, product and jewelry designs.
Why this matters
The February 2023 opening aligns with recent resurfaced signals on Tanishq's US entry, its $3 billion Indian-American jewellery opportunity and the wider US potential for Indian retail brands.
Store-opening signals are steady, with 1,324 signals recorded in the past 90 days.