Tanishq's first US store in New Jersey resurfaces, as it eyed Chicago expansion
Titan Company's jewellery brand Tanishq entered the US with a New Jersey store aimed at Indian-American shoppers, in a January 2023 move resurfacing now. The brand saw room to expand into Chicago and other cities, but said Indian retailers must localise assortments, design and store formats for the market.
Tanishq launched its first US store in New Jersey, targeting the Indian diaspora, and plans further expansion including Chicago. Titan says the US offers significant potential for Indian retail brands, but requires localized products, designs and store formats.
Why this matters
The signal follows coverage of Tanishq's US growth push and its view that US entry could open routes for other Indian retail brands, both revisiting the first New Jersey store and potential Chicago expansion.
Store-opening is steady, with 1,358 signals recorded in the past 90 days.