Tanishq's Chicago expansion plan resurfaces, dating back to its first US store opening in New Jersey
Titan's jewellery brand had targeted affluent Indian-American shoppers first, citing a $60 billion North American jewellery market, according to a January 2023 report. After two years of market study, Tanishq planned localized formats and products before pursuing a broader US customer base.
Tanishq, operated by Titan, opened its first US store in New Jersey and plans expansion including Chicago. The Tata jewellery brand sees a large opportunity among affluent Indian-Americans and aims eventually to reach mainstream US consumers with localized formats and products.
Why this matters
Recent signals also flagged Tanishq eyeing Chicago after its New Jersey opening and highlighted the US growth runway for Indian retailers.
Store-opening activity is steady, with 1,604 signals recorded in the past 90 days.