Tanishq eyed Chicago after opening its first US store in New Jersey, resurfacing a January 2023 move
Titan-owned Tanishq was planning further US expansion after its New Jersey debut, with Chicago among the next markets under consideration, according to a resurfaced January 2023 report. The jewellery brand initially targeted Indian-American shoppers while adapting product, design and operating models for a wider US consumer base.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago, initially targeting the Indian diaspora. Titan sees significant US potential but says Indian retailers must tailor products, designs and operating models to local consumer preferences.
Why this matters
The resurfaced Chicago plan extends recent signals on Tanishq's US rollout and its Chicago push after the New Jersey debut, pointing to a longer-running US expansion strategy beyond its initial store.
Store-opening is steady, with 1,603 signals recorded in the past 90 days.